WhatsApp + TWINT + Ads: conversational e-commerce is ready. Are you?

WhatsApp is no longer just a messaging app. It’s become a full-fledged sales interface, widely adopted by users. But one question remains: are Swiss and European businesses, both B2B and B2C, truly ready?

In 2025, the numbers speak for themselves:

• 3 billion monthly active users worldwide (DataReportal, January 2025)
• 5.4 million in Switzerland — nearly the entire working population
• More users globally than YouTube

The usage is there. The momentum is real. And with the progressive rollout of WhatsApp Ads, brands can now gain visibility… directly from within WhatsApp itself.

Payments on WhatsApp: The Shift Has Begun

Since 2023, WhatsApp has been testing native payment integration with Stripe in Singapore. Users can discover a product, chat with the brand, and pay — all within the same conversation. It’s seamless, intuitive, and frictionless.

And there’s precedent: in Brazil, peer-to-peer payments via Facebook Pay have been available since 2018.

In Switzerland, TWINT now enables businesses to send a payment link via WhatsApp. It's simple, direct, and perfectly adapted to mobile usage. Not yet fully native, but the flow works — and it’s effective.

WhatsApp Business: Solid Foundations, But Still Limited

In its official form (app or API), WhatsApp Business allows companies to:

• Create a business profile
• Add a product catalog (up to 500 items)
• Set up simple automated responses

But automation remains limited: no intent detection, no native AI, and no direct integration with CRMs or broader tech ecosystems.

A New Generation of “WhatsApp Native” Businesses Is Emerging

With ads now inside WhatsApp and integrated sales tools, it's now possible to imagine an entire business operating solely through WhatsApp:

• Customer acquisition via WhatsApp Ads
• Guided sales journey in the conversation
• Integrated payments
• Post-purchase support and customer relationship management — all in chat

All of this with a new level of personalization — enabled by AI.

This Is Exactly Sandra’s Mission

At Sandra, we help companies unlock the full potential of WhatsApp:

• Smart conversational journeys
• AI agents trained on your products, data, and tone of voice
• Integrated TWINT payments within the conversation
• Connection to your CRM/ERP ecosystem
• Swiss-based hosting, with built-in GDPR and nFADP compliance
• …and much more

Our promise: to make WhatsApp transactional, conversational, and automated — without compromising customer experience or compliance.

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