The Brand Indicator Switzerland 2024 confirms it: WhatsApp is now the most influential digital brand in the country, ranking just behind Migros and ahead of Google. This reflects the deep integration of the app into the daily lives of Swiss people—not just as a personal messaging tool, but as a preferred communication channel.
In a digital market where proximity, responsiveness, and simplicity prevail, the question is no longer: should you be on WhatsApp? But rather: how can you harness the power of WhatsApp Business to better serve, engage, and convert your customers?
Massive, cross-generational adoption
- 75% of Swiss people use social media daily, and WhatsApp remains the most-used app across all generations.
- Instant messaging usage now surpasses email in many B2C contexts.
- The channel is seen as simple, private, fast, and reliable — qualities that make it a strategic lever for brands.
Why integrate WhatsApp into your customer strategy in 2024?
WhatsApp Business now offers a full-featured environment for companies, going far beyond simple message exchange:
- Click to Chat campaigns: Drive leads from your ads or website directly to WhatsApp, with conversion rates higher than traditional channels.
- Transactional automation: Order confirmations, reminders, abandoned carts, FAQs — all can be automated in a conversational flow.
- Integrated product catalog: Showcase your products inside WhatsApp, with photos, prices, and purchase links.
- Built-in payment (Twint, etc.): Offer a seamless buying journey without ever leaving the conversation.
- Conversational AI: Deliver a 24/7, personalized customer experience in line with your brand’s voice.
An opportunity Swiss brands shouldn't miss
In a world where customer experience is the key differentiator, brands that embrace WhatsApp as a strategic channel gain an immediate competitive edge: proximity, responsiveness, and performance.
Being on WhatsApp today means being where your customers make decisions tomorrow.