In 2025, WhatsApp continues its functional improvements to enhance the user experience, strengthen security, and streamline the professional use of the app. If you're using WhatsApp Business on iPhone, here are the key updates to know about.
1. Enhanced privacy with “Advanced Chat Privacy”
WhatsApp introduces a new advanced privacy feature:
Blocking the export of sensitive conversations
- Automatic disabling of media downloads
- Interaction restrictions with Meta AI within these conversations
- Notifications sent to participants when privacy settings change
Why this matters for businesses:
This helps secure sensitive professional exchanges (e.g., quotes, orders, customer data) and provides increased transparency in communications.
2. Improved messaging experience
- Deleted messages in quoted replies are now removed — no more ghost references.
- Voice message transcription: option to choose how voice messages are transcribed for improved accessibility.
- Clearer encryption indicators for status updates
- Animated navigation tabs: a smoother, more modern UI experience
Key takeaway for brands:
Every interaction becomes cleaner, easier to understand, and better protected — even in content channels like status updates and message threads.
3. Updates to Channels
WhatsApp Channels continue to evolve, with recent updates including:
- Browsing through unread channels
- Improved media display within channels (photos, videos, links, GIFs)
For companies using channels to share news or offers, these changes enhance readability and engagement.
4. Upcoming feature: notification on username changes
WhatsApp is testing a feature that notifies your contacts if you change your username — a move designed to strengthen transparency and trust in communications.
What this means for businesses:
These 2025 updates — even the more subtle ones — all contribute to improved security, readability, and trustworthiness within the app, including in professional use cases.
At Sandra, we integrate these WhatsApp updates directly into your customer journeys, ensuring a smooth, secure, and high-performing client experience — fully aligned with your operational needs.
Need support to integrate WhatsApp into your business strategy? Contact us at hello@sandra.ch
