Sandra is from Geneva, Bacelona, Paris, Lisboa or São Paulo: feel free to stop by for a coffee!
Sandra: A Solution Built for WhatsApp
Sandra is a Swiss start-up, co-founded in Geneva by a team of inventive developers and creative engineers. Drawing on our expertise in performance marketing and our work with many businesses, we’ve developed an innovative solution to revolutionize conversational marketing for companies on WhatsApp.
Pascal Détraz - Product Manager
From developer to CEO, Pascal drives digital projects forward with a unique vision for Sandra’s product infrastructure and AI.
Jérôme Amoudruz - Business manager
Formerly at DDB and Swissquote. International digital marketing expert since 2001 and the biggest fan of WhatsApp Sandra.
François Benveniste - Operation Manager
Formerly with Details, TPG, and Pixmania. Veteran in eCommerce and digital operations for major companies and the architect behind Sandra.
Our mission
We are convinced that WhatsApp is much more than just a messaging app: it's a powerful channel to build relationships, interact with customers and drive business growth. Our mission is to enable brands to make the most of this platform by providing them with a complete, intelligent and easy-to-integrate solution.
Our Vision
Conversational by Design. The web interface is fading. The future of customer interaction is conversational — natural, fluid, and instant.
Scalable Proximity, Human Touch Preserved. With conversational AI, Sandra helps businesses maintain a direct, personalized relationship with each customer.
WhatsApp First, Business Ready. WhatsApp is becoming the new brand entry point — for questions, decisions, purchases… everything is a conversation.
Privacy by Design, Switzerland by Default. Trust isn’t optional: your data is hosted in Switzerland, and our compliance is natively GDPR + nFADP aligned.
Activate the WhatsApp channel for your business and grow your conversational marketing with Sandra.
