This marks a major evolution in the WhatsApp ecosystem. Sixteen years after its launch, a new chapter begins: Meta confirms the gradual introduction of sponsored formats within the app: WhatsApp Ads
Objective: Enable brands to grow their conversational marketing through a media lever inside the world's second largest social network.
For brands, this is a unique opportunity to access one of the most personal channels in daily life — directly inside WhatsApp’s native environment, without relying on external websites or emails, all while respecting new rules of engagement.
Source: WhatsApp Ads – Meta for Business
What is it exactly?
WhatsApp is introducing a new advertising format that allows a business or organization to:
- Create a WhatsApp Channel (for updates, offers, or news)
- Promote this channel through ads displayed inside WhatsApp
- Target users by country, language, and interests (via Meta’s ecosystem)
→ The user can subscribe in one click — without ever leaving the app.
Why This Is a Turning Point
Until now, brands mainly used WhatsApp for:
- Customer support (with WhatsApp Business API)
- Acquisition (via Click-to-Chat campaigns)
- Retention (catalogs, notifications, automations)
This update now turns WhatsApp into a full media broadcasting channel.
What You Can Now Do
- Build a “owned” audience — no algorithms, just like with email lists
- Send wide-scale updates, no need for email or SMS blasts
- Reach your customers where they’re truly active: on WhatsApp
How It Works
The ad rollout will happen progressively across countries — let’s hope Switzerland is among the first.
→ Ads will appear inside the “Status” tab of WhatsApp.
How Your Brand Could Use It
- Product updates and announcements
- Regular commercial offers
- Educational or inspirational content
- Exclusive launches or sneak previews
- Ambassador programs or private communities
What Sandra Can Set Up for You
- Creation, setup, and branding of your WhatsApp Channel
- Editorial guidance to structure your content strategy
- Integration with your Meta Ads campaigns
- Performance tracking and nurturing automation
As a complement to your conversational WhatsApp channel, your Channel becomes your direct news feed to customers.
