This marks a turning point in the history of social platforms: WhatsApp has just overtaken YouTube in terms of monthly active users worldwide. As of January 2025, the app has 2.95 billion active users, compared to 2.7 billion for YouTube. Only Facebook remains ahead, with 3.1 billion.
WhatsApp's growth is steady (+7% year-over-year) and sustainable. If this trend continues, the world’s most used messaging app could soon become the number one social platform globally.
Why is WhatsApp growing so fast?
On the user side: massive and global adoption
- WhatsApp is the most downloaded messaging app in over 60 countries.
- It combines simplicity, accessibility, and low cost — especially in emerging markets across South Asia, Latin America, and Africa.
- In India, WhatsApp has over 530 million active users.
- In the U.S., business features (Click-to-Chat, multi-device, voice transcription) are driving rising adoption.
- In Switzerland, WhatsApp has 5.4 million users — in France, 52 million; in Germany, even more.
On the business side: a high-value conversational platform
- Over 50 million companies use WhatsApp to interact with customers.
- The WhatsApp Business app alone attracts nearly 1 billion monthly users.
- Every day, 200+ million people interact with businesses, and 40 million browse product catalogs.
The platform’s true power? Message open rates exceeding 90% — with an unmatched level of engagement.
Why WhatsApp is a game changer for brands
WhatsApp has become the most effective channel for customer engagement:
| Channel |
Open Rate |
Click-Through Rate |
Conversion Rate |
| Email |
20–30% |
2–5% |
1–5% |
| WhatsApp |
90%+ |
20–65% |
15–30% |
Sandra helps you activate your WhatsApp strategy
At Sandra, we support companies that want to turn WhatsApp into their new channel for sales and customer relations.
From Click-to-Chat ads to conversational automation, product catalog integration, or TWINT payment flows — our platform is designed to spark conversations that convert.
Want to make WhatsApp your next growth driver? Let’s talk: hello@sandra.ch
