The QR code: bridge between the physical world and digital engagement

by Pascal Detraz
on Jun 1, 2026 12:04:12 PM

QR codes are everywhere: restaurant menus, advertising posters, product packaging. Yet most brands still use them as a simple shortcut to a URL. That's a missed opportunity. Used with WhatsApp, the ...

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All articles from Pascal Detraz

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The 3 Pillars of a Successful WhatsApp Business Strategy: Lessons Learned After One Year of Development

The conversational mindset: rethinking customer experience in the WhatsApp era

WhatsApp Business vs WhatsApp Business API: what are the differences for businesses?

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